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We’ve launched Extended Producer’s Responsibility (EPR)

If there are two grave issues facing our world today, they’re Dairy & Plastic (ok also racial inequity, and climate change, and rising radicalism and…damn we’re screwed)

Ok, but if there are two issues that we, as food manufacturers can directly affect, they’re definitely Dairy & Plastic.

Now, we recently launched a range of Vegan bars to solve the Dairy problem to give you a dairy-free snacking option that’s as yumm as they come.

And today, we take our first baby step, towards solving Plastic!

*drumroll* Launching our EPR (Extended Producer Responsibility) drive.

From today, we declare that the plastic we put out in the world is our responsibility. We are launching our Extended Producer Responsibility. All you need to do is send it back to us. And we’ll dispose of it – responsibly.

Everything you need to send it back, from a self-addressed envelope to a prepaid stamp, comes ready inside your box! Just find a post-box, send us the plastic, and we’ll take care of the rest.

Now, from day one, we designed our delivery experience very carefully.

The brown box in which we send you our regular bars and minibars is both made from recycled materials and 100% recyclable. On the inside, instead of using any bubble wrap for insulation, we used shredded paper. Perhaps a first for any Indian food brand.

The only 2 places we used plastic were in primary packaging (the wrappers of the bars) and in the courier bag that covers the brown box and houses the delivery slip.

But from today, all our courier pouches are fully recyclable too. Just like the bar wrappers, you can send the courier bags back to us too, and we’ll ensure it doesn’t end up in a landfill. Or in the ocean.

With this, the entire delivery experience is now 100% eco-friendly.

So you can enjoy your protein bars, energy bars, and minibars in peace. Neither earth, nor any earthling, will suffer because of it.

Once you’re done eating the bars, you just need to:

1. Keep the wrapper safely

2. Clean the wrapper and put it inside the envelope we send you

3. Mail us the envelope

4. Pat yourself again The plastic will be disposed off responsibly, just for you!

And oh, post a picture of yourself as you post the envelope, and get a cool 25% off your next purchase! A virtuous loop for you too!

Sounds like a plan?