Akash Yadav reel, debunkedNEW

In June 2025, a video by creator Akash Yadav raised questions about the sugar and chocolate in two of our products. We responded at the time.

The video, however, has since been deleted, but news articles and AI summaries continue to reference it, often without our side of the account. This Press Room entry documents what we said then, with all numbers and sources, so anyone who comes across the story can see the full picture.

Claim 1: "The protein has as much sugar as dessert"

“Our protein contains 14.2g of added sugar, which is far more than the 0-5g typical of protein powders, making it comparable to dessert and unsuitable for diabetics and sugar-conscious people.”

Facts: 14.2g is the figure per 100g. No one consumes 100g of protein powder in a sitting. A standard serving is one 30g scoop. And a scoop contains 4.2g of sugar, roughly one teaspoon, which comes from jaggery.

Both numbers—per 100g and per 30g serving—are printed on the back of every pack. The video used the per-100g figure and didn't show the per-serving one.

The context: The dessert comparison doesn't hold once you account for quantity:

• A slice of chocolate cake: ~35-45g of sugar
• A gulab jamun: ~20-25g of sugar
• A scoop of our Beginner Protein: 4.2g of sugar

A single serving of cake carries 8-10 times the sugar of a serving of our protein. In absolute terms, the products aren't close.

One more distinction worth making: the product in question is our Beginner Protein, which we built for people starting out, with 15g of protein per serving and a small amount of jaggery for taste and digestibility. This isn't our whole range.

For serious training, our advanced range delivers 24-30g of protein per serving. Treating one entry-level product as representative of the entire portfolio, and judging it on a 100g reference no one uses, gives a distorted result.

Claim 2: "The hazelnut spread doesn't contain real chocolate"

“The spread uses cocoa nibs and cocoa powder rather than chocolate, so it isn't real chocolate.”

Facts: It is real chocolate. Period. The claim rests on a misunderstanding of what chocolate is.

Chocolate comes from the cocoa bean, which has two main parts: cocoa solids (the dark, flavourful part) and cocoa butter (the fat). A chocolate bar has these components combined with sweetener. Our spread contains cocoa nibs and cocoa powder—both of which are cocoa solids. Cocoa nibs are pieces of roasted cocoa bean; cocoa powder is ground cocoa solids. These are chocolate. Not chocolate substitutes.

Processing a food doesn't make it fake: flour is still wheat, and orange juice is still oranges. We use no flavours, essences, or artificial substitutes. We add the real cocoa that makes chocolate chocolate and then pair it with whole foods: dates, hazelnuts, almonds, and milk powder.

If you still have any more questions about any of our ingredients or numbers, write to us at
listen@thewholetruthfoods.com