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What is Artificial flavours/ Nature-Identical flavouring?

Man-made, laboratory prepared synthetic flavour enhancers made to mimic and enhance the taste of natural flavours. Artificial flavours are also labelled as “Nature-Identical” in the hopes of passing as “natural”. It is used as it is a cost-effective way of producing a particular flavour and more stable from a chemical point of view. 

What are the other names this ingredient is also known as? 

Artificial flavours can go by a variety of names such as – Artificial flavourings, Flavour enhancers,  Aroma compounds, Extracts, Essences, Natural identical flavours, Aromatics, Taste components, Artificial essences, Synthetic flavours . These terms encompass a diverse range of chemical compounds used to create specific tastes in food products. Always check product labels for the precise details of the ingredient used.

What products is it used in?

It is mostly found in fruit juices and other soft drinks under the name of nature-Identical flavouring. But it is also found in chips, candies, cookies etc.

What is the source of this ingredient?

Artificial flavours are synthetic as they are created to mimic the natural flavours or add a distinct flavor in food products. Artificial flavours may or may not be vegan or vegetarian. Some are plant-based, making them suitable for these diets, but others could contain animal-derived ingredients. It’s crucial to examine the specific components or seek vegan/vegetarian certifications on the product for confirmation.

Is this product bad for me?

They are usually added to low quality, highly processed foods that also contain other additives such as inflammatory fats or even sugars which can affect your gut health, immune system, liver or even your hormones. It can also affect people with allergies and sensitivities to certain ingredients added to make a certain flavouring. 

What should I do?

It’s okay to consume in moderation. 


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