Our kids are being fooled.
Our kids are
being fooled.
Just like we were.
The front of the pack may have lies.
But the truth is on the back of pack.
We just were never taught to read it.
The good news is that kids today are smarter than us. Teach a child to read a label, and it will be much harder to fool them.
An investigative workshop that turns kids into
A hands-on 2 hour workshop where we teach kids aged 7–11 to catch lies, just like real FBI agents catch crime.
4 levels of food label reading. 2 missions to apply what they’ve learned.
By the end, they walk out as certified FBI agents. With the tools to question what they're eating. And outsmart the marketers who've been banking on them not to.
Over the last 2 years, we have trained more than 500 kids across 17 workshops. And now, we're going on tour for the next 3 months so that many more become label readers.
Coming to your
city in
Ready to raise a Food
& Beverage
